News & Events

  Medical & pharmaceutical
trade shows in Indonesia

Indonesia’s major medical and pharmaceutical industries exhibitions are:

Hospital Expo – Indonesia

Is an annual event, which normally will be held in October at Jakarta International Expo (JIExpo). Profile for exhibit includes medical equipments and technologies, clinical laboratory, pharmaceutical, medicine, control and diagnostic equipment, surgical block, equipment of monitoring, preventive medicine equipment, rehabilitation and help for disabled, prosthesis products, medical aids products, first aid, equipment and products for sterilization.


Indo Medica Expo

Similar to Hospital Expo, the event is held annually. The next edition of IndoMedica Expo is scheduled from 22-25 May 2014. The exhibition focuses on medical dental and hospital equipments, medicine, healthcare, supplies and services. In the 2010 exhibition, 28 out of 91 exhibitors were foreign, from China, India, Thailand, Italy, Japan, Spain, Pakistan, Singapore, Taiwan, and other countries. The total number of visitors registered was 5,078, out of which 4,746 visitors were local and 341 were foreign.


  Updates on Indonesian medical
device regulatory requirements

The Ministry of Health Republic of Indonesia (MoH) must be consulted and involved in all healthcare services in terms of classification of hospitals, obtaining hospital license, and import permits for medical and surgical devices and pharmaceuticals.

Foreign investors wanting to make their medical devices available for Indonesian market are required by law to have two types of licenses. A distributor’s license and a product license must be obtained before any imported medical devices and products can be imported, sold, and used in Indonesia.


In addition, the MoH requires the submission of annual reports on distribution and adverse events from the medical device companies or their Indonesian distributors.


  Indonesian market
opportunities & forecast

The importation of medical and surgical devices has shown a tremendous increase from year to year all over the world. There are still huge demands in the country where relying on the local suppliers are not enough to fulfil the entire market. Pricing is a key success factor in this business, followed by quality and after-sales service.

The Indonesian medical device market was estimated to be worth approximately USD$500 million in 2010. Indonesia’s medical device market is characterized by imports and an unmet need for affordable high-end offerings. Imports account for 97 percent of Indonesia’s medical device market.


For distribution of medical devices in Indonesia, the appointment of a local agent in Indonesia is highly recommended. A local agent is essential for selling to public hospitals owned by the Indonesian government, whether it is the Ministry of Health, the armed forces or another state organization. Furthermore, the need to cover an extensive territory has resulted in some medical device distributors appointing more than one distributor to extend the market reach into rural and second tier cities.


Most medical device distributors are located on the two main islands of Java and Sumatera and in the major cities of Jakarta, Surabaya, Bandung, Yogyakarta, Palembang, Medan and Semarang. These large cities have on average up to five major hospitals and are home to more than 1 million residents each, with DKI Jakarta and Surabaya being the most populated with up to 10 million and 4 million residents respectively.

Our team of dedicated staff and experienced representatives will ensure that you receive a personalised service and the right advice. The Binabakti team has decades of collective experience in the medical industry.


  • Imports account for 97 percent of Indonesia’s medical device market.

  • Surgical equipment, over-the-counter test kits, medical lasers and diagnostic equipment comprise most of Indonesia’s medical imports.

  • Pricing is a key success factor in this business, followed by quality and after-sales service. The Indonesian market for medical equipment and supplies is highly sensitive to price. Financing options may assist in penetrating the market.

  • Purchasing in the public sector: (i.e.public hospitals, public clinics) through bidding scheme.

  • Purchasing in private sector: sales representatives are allowed to approach the health care professionals directly to offer their products.